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In our Search Engine Marketing Road Show, you'll learn how to launch successful optimization and advertising campaigns for your company. This full-day seminar also includes a presentation handbook and lunch.
Registration
8:00 - 8:30 a.m.
Build a Successful Search Engine Marketing Foundation
8:30 - 10:15 a.m
- The major search engines and how they work
- Looking at search engine results pages (SERPs)
- 4 types of search engine marketing
- Optimization campaign: from concept through submission
- 3 essential components of a successful optimization campaign
Break
10:15 - 10:30 a.m.
Optimizing Your Site to Outrank Your Competitors
10:30 - 12:00 noon
- Keyword research: tips and tools
- How to write content for maximum search engine visibility
- Design dos and don'ts
- Successful Web site architecture: what search engine marketers don't know
- Link development strategies for long-term traffic
- Search engine spam: what not to do
- Submission strategies and guidelines
Lunch
12:00 - 1:00 p.m.
Buying Top Positions through Pay-for-Placement Search Engines
1:00 - 2:30 p.m.
- The campaign set-up process and costs
- Matching the best-performing keywords to your ad listings
- 7 Ad copywriting tips that increase your click-through rates
- Landing pages that turn visitors into buyers
- Overture campaign set-up demo
- Google AdWords campaign set-up demo
Break
2:30 - 2:45 p.m.
Managing and Tracking Your Paid Listings
2:45 - 4:00 p.m.
- Key perks and problems with Overture and Google
- Winning the bidding strategy game
- Increasing your profits with bid management tools
- Using Web analytics for Web site and paid listing analysis
- Improving your return on investment
Space is limited at the Search Engine Marketing Road Show. We're offering $100 off for early registration, so book now to reserve your seat. Plus, the first 10 people who register will receive free copies of both Search Engine Visibility and Search Engine Advertising (a $60 value).
Overview | What You'll Learn | Who Should Attend | Agenda
Registration | Calendar |Instructors | FAQs
Search Engine Marketing Road Show
180 S. Western Avenue #274 • Carpentersville, IL 60110
Phone: 847.426.8815 • Fax: 847.426.1507
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Special Pricing:
Space is limited, and we're offering $100 off for early registration, so book now to reserve your seat. Plus, the first 10 people who register will receive free copies of both Search Engine Visibility and Search Engine Advertising (a $60 value).
Early Registration: $595
Std. Registration: $695
On-Site Registration
(if available): $795
Spring Calendar
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View full calendar
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