To get answers to frequently asked questions about the Search Engine Marketing Road Show, please select one of the links below:
Who should attend the Search Engine Marketing Road Show?
Everyone who promotes Web sites as part of their work should attend these workshops! Advertisers, business developers, consultants, Web site designers, researchers, IT professionals, PR consultants, media buyers, strategic planners, and even search engine marketers -- all will benefit from our workshops.
A variety of businesses will benefit from attending the Search Engine Marketing Road Show. We do not only focus on B2C sites. We also provide strategies for B2B companies and non-profit organizations.
Why is search engine marketing important for my business?
IF your Web site is not visible in the search engines, you're losing business. Get top positions and new customers can find your company instantly!
Search engines have a large distribution which is rivaled by very few competitors, whether it be through "natural" search results or advertising. In the April 1, 2004 of the eMarketer Daily newsletter, these search engines received the following percentages of U.S. search referrals on 23 March:
- 40.91% - Google
- 27.40% - Yahoo
- 19.57% - MSN Search
Through our workshops, learn how to be seen at the top of both "natural" and advertising results in the search engines...register now!
What is the difference between search engine optimization and search engine advertising?
Search engine advertising includes sponsorships, pay-for-placement (PFP) advertising, and contextual advertising. Search engine advertising generally follows a PFP model. Pay and you're guaranteed top placement in a search engine's results both on the search site and within its distribution network.
Successful PFP advertising campaigns depend on five main factors:
- Keyword selection
- Bid price
- Ad copy
- Ad distribution
- Effective landing pages
Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases.
The fundamental building blocks of a natural SEO campaign include:
- Keyword-rich text
- A crawler-friendly site navigation scheme, Web site architecture, and URL structure
- Link development
Learn these marketing fundamentals and more by registering now!
Do I need any HTML or advertising experience to benefit from your workshops?
No, beginner Web developers as well as experts are welcome. The optimization sessions will cover advanced design issues in a non-technical format.
Even if you are an experienced Web developer, using advanced design techniques such as Flash, DHTML, and content management systems can prevent your site from being found in the search engines.
Since search engine advertising is constantly evolving, you will learn the most advanced techniques.
Can I learn to implement a successful search engine marketing campaign from attending one workshop?
Yes you can! As experienced speakers and trainers, Catherine and Shari understand the very core of search engine optimization and advertising. They will not waste your time with fly-by-night tricks and gimmicks.
Rather they focus on the components of successful search engine marketing campaigns. By focusing on the foundation, you will get long-term results from your Web site and your ad campaigns.
As Road Show participants, you will leave with a presentation booklet loaded with proven strategies and techniques. Selected participants will also receive copies of of Search Engine Visibility and Search Engine Advertising, currently the best-selling books on search engine marketing.
Who developed the Search Engine Marketing Road Show? What are their credentials?
Catherine Seda and Shari Thurow are world-renowned experts in the field of search engine marketing.
Acknowledged as the leading expert on search engine friendly Web sites worldwide, Shari Thurow has been a regular speaker at Search Engine Strategies conferences worldwide since 1998. Other than the conference originator, Danny Sullivan, she is the only speaker featured since its inception.
Shari speaks regularly on the topics of:
- Search Engine Friendly Design: Essential Basics
- Optimizing Flash and non-HTML Content
- Successful Site Architecture
- Search Engines and Web Server Issues
- Cleaning Up the Mess (Search Engine Spam)
- Site Clinics
- And other popular topics.
Her sessions are very popular and consistently 4-star rated. Her areas of expertise include site design, search engine optimization and usability.
Shari is the author of Search Engine Visibility, the top-selling book on search-friendly Web site design, and is currently working on her second book. She is a featured writer for the publications Clickz, SearchDay, SEO Corner for WebProNews.
Catherine Seda, author of Search Engine Advertising and columnist for Entrepreneur magazine, has been buying keywords for clients since 1996 -- when banner advertising was the only option. Today, her clients' keyword buys meet or exceed the return on investment goals.
Catherine has also been a featured speaker at Search Engine Strategies conferences since 1999. She regularly speaks on the topics of:
- Buying Ads and Placement
- Buying Your Way In: Session and Roundtable
- Search Engines and Trademarks
- Paid Inclusion and Trusted Feeds
Her sessions are also very popular and consistently 4-star rated. Her areas of expertise include search engine advertising, paid placement (PPC), trademark issues, and affiliate programs.
I already manage Overture and Google AdWords campaigns. Will I learn anything new and unique?
Even seasoned professionals constantly need to update their marketing skills, especially in the search engine marketing industry.
Search engines are constantly evolving. They change their algorithms all the time. They evolve to have better crawling ability. They partner with other search engines for advertising and "natural" search.
Get the most up-to-date search engine strategies from our workshop.
How do I register for the Search Engine Marketing Road Show?
There are 3 ways you can register for the Search Engine Marketing Road Show:
- Fill out our Registration Form.
- Fax the information to 847-426-1507.
- Call us for a phone registration at 847-426-8815.
What is your cancellation policy?
If you must cancel, we will refund your registration fee less a 25% service charge, up to 7 days prior to the event. You may substitute another person if you are unable to attend.
Space is limited at the Search Engine Marketing Road Show. We're offering $100 off for early registration, so book now to reserve your seat. Plus, the first 10 people who register will receive free copies of both Search Engine Visibility and Search Engine Advertising (a $60 value). Overview | What You'll Learn | Who Should Attend | Agenda
Registration | Instructors | FAQs
Search Engine Marketing Road Show
180 S. Western Avenue #274 • Carpentersville, IL 60110
Phone: 847.426.8815 • Fax: 847.426.1507
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